Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application (37signals)

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Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application (37signals)

The business, design, programming, and marketing philosophies of 37signals are described in Getting Real. The book is jam-packed with unorthodox methods for designing software as well as keep-it-simple insights and opposing viewpoints.

This is a book of ideas rather than a technical or design manual. This book will be helpful and inspirational to everyone working on a web app, including business owners, designers, programmers, executives, and marketers.

With no outside investment, no debt, and only 7 employees, 37signals used the Getting Real method to build five successful web-based products (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), as well as Ruby on Rails, an open-source web application framework, in just two years (distributed across 7 time zones).

These applications are used by more than 500,000 people worldwide to do tasks. You may now learn how they achieved it and how you can follow their example. If you Get Real, it's not as difficult as you believe.

Ebook Details

Published Date / Year
194 pages
eBook Format

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