You'll learn what to say as you utilize Twitter to improve your life and your business with the help of this guide. You are guided through each opportunity offered by this social networking tool. You'll start tweeting like a...

This book offers a succinct and understandable introduction to the practice of marketing and search engine optimization. It outlines existing website optimization techniques, highlights their drawbacks, and lays the groundwork for sustained success.

The first of its kind, this book teaches advertising ideas by dissecting an actual advertising campaign from start to finish. The first-ever branding campaign for msnbc.com was introduced in April 2007 by the creative New York City communications firm...