App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want (Ken Yarmosh)

 
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App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want (Ken Yarmosh)

How can you differentiate your iPhone or iPad app in the fiercely contested App Store? App Savvy focuses on the business, product, and marketing aspects that are essential to pursuing, completing, and selling your app - the ingredients for transforming a great idea into a genuinely successful product. While many books simply explore the technical aspects of iPhone and iPad app design and development.

Whether you're a marketer, designer, developer, entrepreneur, product manager, or just someone with an original idea, App Savvy outlines every step in the procedure and offers tips for coming up with a strong concept, involving users frequently, developing your app, and making a splash when you release it. Author Ken Yarmosh shares several interviews with the most illustrious publishers on the App Store and outlines a tried-and-true method for creating profitable apps.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers -- and create an app they'll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic

Ebook Details

Author(s)
About the Authors
Owner Ken Yarmosh runs a boutique company that specializes in creating top-notch mobile applications. Before moving into mobile apps, he oversaw the creation of desktop and web applications for a variety of businesses, including the automated search marketing platform for Clickable and the financial accounting system for the US Courts.
Published
Published Date / Year
1 edition (October 19, 2010); eBook(updated on June 8, 2011)
Hardcover
352 pages
eBook Format
Online, HTML
ISBN-10
1449389767
ISBN-13
978-1449389765

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